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Branchen- und Marktstruktur des Automobilmarkts China by Artmann, Samuel

Branchen- und Marktstruktur des Automobilmarkts China

by Samuel Artmann
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Book cover type: Paperback
  • ISBN13: 9783656905318
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 62
  • Original Price: USD 39.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 91 grams
  • BISAC Subject(s): Marketing / General

Akademische Arbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Karlsruhe (TH) (Institut für Entscheidungstheorie und Unternehmensforschung), Sprache: Deutsch, Abstract: China stellt für die internationalen Automobilkonzerne einen Markt der Hoffnung dar, der über gro es Marktpotenzial verfügt. Mit 1,3 Mrd. potentiellen Konsumenten übt China eine gro e Anziehungskraft auf die Automobilindustrie aus. Die vorliegende Arbeit soll einen detaillierten Überblick über die genauen Marktstrukturen und -entwicklungen des Automobilmarktes in China geben. Zudem wird die Branchenstruktur hinsichtlich seiner historischen Entwicklung, der Konkurrenzsituation sowie des staatlichen Einflusses untersucht. In einem dritten Teil wird das Nachfrageverhalten der Automobilkunden dargestellt, wobei auf Determinanten des Nachfrageverhaltens, Kriterien zur Kaufentscheidung und Markenpräferenzen eingegangen wird.

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