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Brand Management: Co-Creating Meaningful Brands

by Michael Beverland
Save 13% Save 13%
Current price ₹5,326.00
Original price ₹6,125.00
Original price ₹6,125.00
Original price ₹6,125.00
(-13%)
₹5,326.00
Current price ₹5,326.00

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Book cover type: Paperback
  • ISBN13: 9781529616972
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 400
  • Original Price: GBP 50.0
  • Language: English
  • Edition: N/A
  • Item Weight: 753 grams
  • BISAC Subject(s): Marketing / Research and Consumer Behavior

Introducing students to contemporary brand management and innovation with a focus on how companies and consumers interact and co-create brands today, the Third Edition of this popular textbook continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe.

Beverland, Michael: - Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK.

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