Brand Mechanics: The Art and Science of Building Brands

Name: Brand Mechanics: The Art and Science of Building Brands
Brand: Chromium Books
SKU: 9780615747323
Price: 2175.0 INR
Availability: InStock

by Michael Llewellyn-Williams Phd

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ISBN13: 9780615747323
Binding: Paperback
Subject: N/A
Publisher: Chromium Books
Publisher Imprint: Chromium Books
Publication Date: January 31, 2013
Pages: 210
Original Price: USD 24.95
Language: English
Edition: N/A
Item Weight: 286 grams
BISAC Subject(s): Marketing / General

About The Book

A practical step-by-step guide to the art and science of building brands without the fluffy nonsense and BS. As one of the author's clients put it, "Forget the touchy-feely stuff. This is the real deal." This book describes in detail the breakthrough BrandMechanics(R) proprietary FBE(TM) methodology based on a simple step-by-step process for creating a powerful brand strategy and includes many examples, across dozens of market categories, of how to get it right and avoid getting it wrong. For the first time in print, the author reveals the secrets behind the remarkable process that has generated hundreds of thousands of dollars in revenue from clients in the U.S., U.K., Europe, Asia and Canada, including Disney, Toyota/Scion, Visa, AOL, Boston Consulting Group, Miller Brewing, City of San Jose, McDonald's, Hewlett-Packard, Accenture, Tomb Raider/Lara Croft, Mandalay Bay Resort & Casino, Pentax Cameras and many others. Also revealed is the shocking truth about the many high-priced advertising and digital agencies, design studios and consulting firms who charge their clients small fortunes for brand strategy development while regularly outsourcing the work and paying a fraction of what they charge, and often delivering an "immersion" in the brand without actually defining its Essence. This book is a must-read for anyone involved in the marketing and branding business - from Fortune 500 CEOs to students considering a career in the industry.

About The Author

Michael Llewellyn-Williams, PhD is the Founder of BrandMechanics(R), a brand consulting firm in San Francisco specializing in brand and communications strategy development, but without the fluffy nonsense and BS. An award-winning, hands-on brand strategist and agency account planner for over 30 years, Dr. Llewellyn-Williams been a conference speaker/chair in Europe, the United States and Asia.

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