Brand Sustainability Transformation in Carbon-Intensive B2B Industries: How to Bridge the Gap Between Reputation and Reality

Name: Brand Sustainability Transformation in Carbon-Intensive B2B Industries: How to Bridge the Gap Between Reputation and Reality
Brand: Springer Gabler
SKU: 9783658511548
Price: 8006.0 INR
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by Oliver Brockschmidt

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ISBN13: 9783658511548
Binding: Paperback
Subject: N/A
Publisher: Springer Gabler
Publisher Imprint: Springer Gabler
Publication Date: May 2, 2026
Pages: 239
Original Price: EUR 108.99
Language: English
Edition: N/A
Item Weight: 296 grams
BISAC Subject(s): Marketing / General

About The Book

Over the last decades, climate change has significantly increased the awareness of sustainable business practices. Consequently, companies are under growing pressure to implement sustainability measures and to take responsibility for the environment. While the focus has been on B2C companies, attention is increasingly shifting to companies in the B2B sector, as their activities have a particularly high environmental impact. To remain competitive, these companies must not only integrate sustainability into their operational practices but also make it an integral part of their brand. However, the credibility of sustainability efforts is often perceived as questionable, especially for companies in CO₂-intensive industries, creating a gap between perceived and actual sustainability. As a result, business opportunities remain untapped, making corporate sustainability investments less economically viable. While the economic significance of sustainability in brand management has been extensively studied, this book identifies a lack of holistic approaches to the sustainability transformation of brands in B2B, particularly those in CO₂-intensive industries. To address this research gap, three studies have been conducted as part of this book.
The findings reveal that a transparent handling of the past and fundamentally reshaping the business model are essential for successfully achieving a brand sustainability transformation in these challenging industries.

About The Author

With degrees in environmental engineering and business administration, Dr. Oliver Brockschmidt combines technical expertise with management knowledge. After working in management consulting and earning his PhD at the University of St. Gallen on the brand sustainability transformation of B2B companies in CO₂-intensive industries, he is now Global Sustainability Coordinator at an industrial company in Switzerland.

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