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Brand Yourself: A No-Nonsense Brand Toolkit for Small Businesses by Lucy Werner

Brand Yourself: A No-Nonsense Brand Toolkit for Small Businesses

by Lucy Werner
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Book cover type: Paperback
  • ISBN13: 9781788602730
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Practical Inspiration Publishing
  • Publisher Imprint: Practical Inspiration Publishing
  • Publication Date:
  • Pages: 216
  • Original Price: GBP 14.99
  • Language: English
  • Edition: N/A
  • Item Weight: 295 grams
  • BISAC Subject(s): Marketing / General, Small Business, and Entrepreneurship

***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***

Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach.

Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator.

Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy's two children and they work together in their garden in east London.

Together they have over 30 years' industry experience and have taught thousands of entrepreneurs how to stand out and find success.

Chatelet, Hadrien: -

Hadrien Chatelet is Creative Director of The Wern, a PR & design business for small business. As well as launching the strategic branding and design arm of the agency, he is developing a range of FREE tools, DIY products and one-to-one coaching.
From literally being caught red-handed and commissioned on the spot to create street art for (Agnes-B) a fashion brand in France, to cutting his teeth in London as a junior designer for a wallpaper company. Hadrien has a wealth of experience across the design, art and branding world. His most recent role saw him build and manage the creative department for the European Marketing division of Endeavor.
Hadrien is an advocate for shared parental leave and his desire to share the parental load is a contributing factor to him becoming a co-founder with his partner. They work from a garden office in Hackney. When not making things beautiful visually he also bends your ear with French electro/techno mixes under his DJ alter ego Kiki With Love.

Werner, Lucy: -

Lucy Werner is the writer behind Top 50 business newsletter Hype Yourself on Substack.

With over 20 years of communications experience, she has taught hundreds of entrepreneurs through workshops and courses for creative spaces like The Futur, Bayes Business School, and the University of Arts London.

She's the author of two bestselling books, Hype Yourself and Brand Yourself, and has been featured in the Alt Marketing Power 100, The Dots Rising Stars, and Start Up Magazine's Female Founders to Watch.

She is a Domestika instructor and Adobe Express Global Ambassador, based in rural France..

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