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Branded Entertainment in Korea by Hyunsun Yoon

Branded Entertainment in Korea

by Hyunsun Yoon
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Book cover type: Paperback
  • ISBN13: 9780367633639
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 78
  • Original Price: GBP 21.99
  • Language: English
  • Edition: N/A
  • Item Weight: 109 grams
  • BISAC Subject(s): Business Communication / General, Marketing / General, and Media Studies

Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.

Hyunsun Yoon is Senior Lecturer in Advertising and Marketing Communications in the Faculty of Business at the University of Greenwich, UK. She has researched and published on the subjects of advertising, communications, ageing consumers and the Korean wave. Recent projects include digital vulnerability and empowerment among older consumers.

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