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Branded Male: Marketing to Men

by Mark Tungate
Save 17% Save 17%
Current price ₹2,983.00
Original price ₹3,580.00
Original price ₹3,580.00
Original price ₹3,580.00
(-17%)
₹2,983.00
Current price ₹2,983.00

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Book cover type: Hardcover
  • ISBN13: 9780749450113
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 22.99
  • Language: English
  • Edition: N/A
  • Item Weight: 613 grams
  • BISAC Subject(s): Marketing / General

Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.

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