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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications by Sarah Durham

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

by Sarah Durham
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Book cover type: Hardcover
  • ISBN13: 9780470527535
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Jossey-Bass
  • Publisher Imprint: Jossey-Bass
  • Publication Date:
  • Pages: 190
  • Original Price: GBP 36.0
  • Language: English
  • Edition: N/A
  • Item Weight: 363 grams
  • BISAC Subject(s): Nonprofit Organizations & Charities / General and Marketing / General

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

THE AUTHOR

Sarah Durham is the principal of Big Duck, a firm she founded in 1994 that works exclusively with nonprofits to help them raise money and increase their visibility through smart communications. Clients include the Robin Hood Foundation, United Way of New York City, American Jewish World Service, Women's Sports Foundation, Partnership for a Drug-Free America and other regional and national nonprofits. She frequently writes and contributes to articles in nonprofit trade publications. She is a volunteer trainer for the Support Center for Nonprofit Management and a frequent presenter at Association of Fundraising Professionals (AFP) and other nonprofit industry conferences.

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