(written in collaboration with Motoko MJ Huysveld) Cross-cultural misunderstandings frequently appear in situations where Westerners interact with people from the Far East, in particular with the Japanese. As a Japan Business Consultant, I have witnessed many business cases, situations or events, where understanding the basics of Japanese business etiquette and Japan cross-cultural management would have helped a lot. This book, filled with concrete advice and illustrations of what to do and what not to do, aims at giving foreign business executives the necessary background and "toolkit" for succeeding in their "Japan cross-cultural adventure". The reader equipped with all the tools and tips I have developed in this book should definitely "perform better" when confronted with a Japanese prospect, potential business partner or "boss". Being well prepared for future Japan-related business opportunities is of the most importance now that an EPA in principle has been concluded between the EU and Japan!
Huysveld, Philippe: - "With a double Engineering and Business background, holder of a MBA from Kyoto University, after 15 years+ as a Senior Executive, Philippe Huysveld is now a Business & Management Consultant. Founder of GBMC (Global Business & Management Consulting), speaking Japanese, his main domain of business is Europe-Japan Consulting. Philippe Huysveld is an (Independent) Japan Expert registered as such at the EU-Japan Centre for Industrial Cooperation (http: //www.eubusinessinjapan.eu/support/huysveld-philippe), for which he has written various Market Reports about Business in Japan and in Europe. In addition to Consulting, he has lectured on The History of the Japanese Economy and on Social Structures of Japan at the Cergy-Pontoise University (in the Paris area), within the Master Program in Languages and International Trade - Japanese Markets option. As a speaker and cross-cultural trainer, Philippe Huysveld also gives seminars/conferences about Japan, as well as leading workshops on Business Relations with Japan, for various European Economic Agencies or in Business Schools, such as the Vesalius College in Brussels. Besides various papers and reports about Japan and the Europe-Japan relations, he is also the author of the following five (e)Books: Lecture Economique de l'Histoire du Japon, Lulu/KOBO/Google Play & Amazon, 2020. (Lien Internet: https: //www.lulu.com/fr/fr/shop/philippe-huysveld/lecture-economique-de-lhistoire-du-japon/ebook/product-23076726.html) The Ultimate Survival Guide for Business in Japan, Lulu/KOBO/Google Play/ iBook store & Amazon, 2020. (Internet Link: http: //www.lulu.com/shop/philippe-huysveld/the-ultimate-survival-guide-for-business-in-japan/ebook/product-21774196.html) MOSAICA JAPONICA: Lecture Culturelle du Japon socio-économique, Les Editions L'Harmattan, 2018 (Internet Link: http: //www.editions-harmattan.fr/index.asp?navig=catalogue&obj=livre&no=60642&motExact=0&motcle=&mode=AND) Chronique du Japon des Années 90, Lulu.com/KOBO/Google Play & Amazon, 2017. (Lien Internet: https: //www.lulu.com/fr/shop/philippe-huysveld/chronique-du-japon-des-ann%C3%83%C2%A9es-90-tribulations-culturelles-dun-jeune-europ%C3%83%C2%A9en-%C3%83%C2%A0-kyoto/ebook/product-23736937.html) Mastering Japan Business, Lulu.com/KOBO/Google Play & Amazon, 2017. (Lien Internet: https: //www.lulu.com/fr/shop/philippe-huysveld/mastering-japan-business/ebook/product-23338718.html ) Contact: info@gbmc.biz, http: //www.gbmc.biz"
