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Bringing the Soul Back to Marketing: Proceedings of the 2023 Ams World Marketing Congress, Canterbury, Uk, July 11-14, 2023

by Vincent Jeseo , Juliann Allen
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Current price ₹14,690.00
Original price ₹22,599.00
Original price ₹22,599.00
Original price ₹22,599.00
(-35%)
₹14,690.00
Current price ₹14,690.00

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Book cover type: Paperback
  • ISBN13: 9783031532887
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 153
  • Original Price: EUR 199.99
  • Language: English
  • Edition: N/A
  • Item Weight: 231 grams
  • BISAC Subject(s): Marketing / General

Vincent Jeseo is Assistant Professor of Marketing in the Rohrer College of Business at Rowan University (Glassboro, NJ, USA). He enjoys teaching quantitative and managerially relevant courses such as marketing research, marketing management/strategy, services marketing, and sales management. His primary research stream focuses on relationship-marketing topics within sales and service contexts.

Juliann Allen is Assistant Professor of Marketing in the College of Business Administration at Nicholls State University (Thibodaux, LA, USA). Her research interests include social media influencers, authenticity, self-brand connections, materialism, and human brands.


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