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Business Analytics Applications to Consumer Marketing by Kuruganti S.

Business Analytics Applications to Consumer Marketing

by Kuruganti S.
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Book cover type: Hardcover
  • ISBN13: 9789351341598
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: McGraw Hill
  • Publisher Imprint: McGraw Hill
  • Publication Date:
  • Pages: 744
  • Original Price: INR 1299.0
  • Language: English
  • Edition: N/A
  • Item Weight: 239 grams
  • BISAC Subject(s): Marketing / General

Increased customer focus and the exponential increase in the volume, velocity and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing.Book Features:Features Strategic Imperatives of AnalyticsSharp focus on a customer centric approach for leveraging analyticsIndustry wide detailed real life examplesTable of Contents:Preface Acknowledgements Acquisition Usage Management Cross-Sell Retention Management Pricing Credit Bureau Quantitative Methods Analytics Ecosystem Bibliography Glossary Index.

About the Author

Sandhya Kuruganti, Senior Analytics Leader and Management Consultant, Ex-Senior VP, Decision Management, Citibank.
Hindol Basu, Senior Manager, Analytic Sciences, FICO India, Ex-Vice President and leader of risk modelling and analysis, Citibank.

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