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Business Development Unplugged: Skills, Strategy, and Real-World Practice for Indian Markets

by Dr Pranay Karnik
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Current price ₹1,251.00
Original price ₹1,429.00
Original price ₹1,429.00
Original price ₹1,429.00
(-12%)
₹1,251.00
Current price ₹1,251.00

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Book cover type: Paperback
  • ISBN13: 9798902079798
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Notion Press
  • Publisher Imprint: Notion Press
  • Publication Date:
  • Pages: 196
  • Original Price: GBP 10.99
  • Language: English
  • Edition: N/A
  • Item Weight: 232 grams
  • BISAC Subject(s): Marketing / General

Business Development is often misunderstood as just sales. In reality, it is the strategic engine that drives growth, relationships, and long-term value across industries.

Business Development Unplugged demystifies BD by combining structured frameworks, real-world insights, and practical skill-building drawn from Indian business contexts. Designed for MBA students, young professionals, and practitioners, the book moves beyond theory to explain how business development actually works-from understanding markets and customers to generating demand, managing pipelines, negotiating, and closing deals.

Blending academic rigor with classroom-tested explanations, industry examples, reflective questions, and short caselets, this book equips readers to think and act like business developers-not just sales executors.

Whether you are preparing for BD roles, navigating early career challenges, or looking to strengthen your strategic perspective, this book offers a clear, grounded, and practical guide to mastering business development in real markets.

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