Business Development Unplugged: Skills, Strategy, and Real-World Practice for Indian Markets
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Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
Business Development is often misunderstood as just sales. In reality, it is the strategic engine that drives growth, relationships, and long-term value across industries.
Business Development Unplugged demystifies BD by combining structured frameworks, real-world insights, and practical skill-building drawn from Indian business contexts. Designed for MBA students, young professionals, and practitioners, the book moves beyond theory to explain how business development actually works-from understanding markets and customers to generating demand, managing pipelines, negotiating, and closing deals.
Blending academic rigor with classroom-tested explanations, industry examples, reflective questions, and short caselets, this book equips readers to think and act like business developers-not just sales executors.
Whether you are preparing for BD roles, navigating early career challenges, or looking to strengthen your strategic perspective, this book offers a clear, grounded, and practical guide to mastering business development in real markets.
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