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Business-Driven Research & Development: Managing Knowledge to Create Wealth

by A. Ganguly
Save 35% Save 35%
Current price ₹7,277.00
Original price ₹11,194.00
Original price ₹11,194.00
Original price ₹11,194.00
(-35%)
₹7,277.00
Current price ₹7,277.00

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Book cover type: Hardcover
  • ISBN13: 9780333776506
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 202
  • Original Price: EUR 99.99
  • Language: English
  • Edition: 1999
  • Item Weight: 427 grams
  • BISAC Subject(s): Marketing / Research, Production & Operations Management, and Management

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

DR GANGULY is Chairman of ICI India and non-executive member of the boards of several major companies, including British Airways.

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