Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Business-To-Business Marketing Management: Strategies, Cases, and Solutions

by Mark S. Glynn , Arch G. Woodside
Save 17% Save 17%
Current price ₹16,291.00
Original price ₹19,550.00
Original price ₹19,550.00
Original price ₹19,550.00
(-17%)
₹16,291.00
Current price ₹16,291.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Hardcover
  • ISBN13: 9781780525761
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Emerald Group Publishing
  • Publisher Imprint: Emerald Group Publishing
  • Publication Date:
  • Pages: 360
  • Original Price: GBP 113.99
  • Language: English
  • Edition: N/A
  • Item Weight: 681 grams
  • BISAC Subject(s): Sales & Selling / Management

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us