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Buy Me! by Eloy, Pedro

Buy Me!

by Pedro Eloy
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Book cover type: Paperback
  • ISBN13: 9781456550813
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 200
  • Original Price: USD 15.99
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 200 grams
  • BISAC Subject(s): Advertising & Promotion

Este livro pretende fornecer uma visão sumária sobre as principais tendências da comunicação no final dos anos 90, tentando descrever o panorama da altura no que diz respeito a atitudes, reacções e formas de comportamento dos consumidores, bem como das mudanças e desafios sentidos pelas agências de comunicação ao desenvolverem campanhas na viragem do século XX. Ao longo do texto, são introduzidos pontos de vista de autores de renome, como forma de suportar as opiniões e afirmações nele expressos. São igualmente utilizados exemplos reais de modo a promover um melhor enquadramento da mensagem que se pretende transmitir.

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