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Buy This Book: Studies in Advertising and Consumption

by Mica Nava , Andrew Blake , Iain Macrury
Save 17% Save 17%
Current price ₹5,895.00
Original price ₹7,074.00
Original price ₹7,074.00
Original price ₹7,074.00
(-17%)
₹5,895.00
Current price ₹5,895.00

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Book cover type: Paperback
  • ISBN13: 9780415141321
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 368
  • Original Price: USD 55.99
  • Language: English
  • Edition: 1
  • Item Weight: 694 grams
  • BISAC Subject(s): Advertising & Promotion

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

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