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Can AI Craft Communication?: Guide to the introduction of Generative Artificial Intelligence in PR & Marketing by Richard Tigges

Can AI Craft Communication?: Guide to the introduction of Generative Artificial Intelligence in PR & Marketing

by Richard Tigges
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Book cover type: Paperback
  • ISBN13: 9783769327410
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bod - Books on Demand
  • Publisher Imprint: Bod - Books on Demand
  • Publication Date:
  • Pages: 108
  • Original Price: USD 41.9
  • Language: English
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): Public Relations

Can AI craft communication? And how do you get a company to the forefront of the Generative AI (GenAI) movement or at least among the fast followers? At the moment, there are actually far more communication professionals dealing with this question than would like to admit. In this guide, Richard Tigges, experienced radio and TV journalist and CommTech PR strategist, takes away the fear of taking the first (or second) step. The book is a concrete guide on how to introduce artificial intelligence into your PR or marketing department quickly, efficiently and, above all, in a meaningful way. There are quick wins and long-term, strategic decisions that will pay off.

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