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Cases in Public Relations Management

by Patricia Swann
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Current price ₹7,379.00
Original price ₹10,541.00
Original price ₹10,541.00
Original price ₹10,541.00
(-30%)
₹7,379.00
Current price ₹7,379.00

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Book cover type: Paperback
  • ISBN13: 9781032163642
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 470
  • Original Price: GBP 80.99
  • Language: English
  • Edition: 4 ed
  • Item Weight: 826 grams
  • BISAC Subject(s): Public Relations

The fourth edition of Cases in Public Relations Management gives students a practical view of how on-the-ground public relations is practiced today and encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore.

Patricia Swann, former Dean of the School of Business and Justice Studies, is Distinguished Professor of Public Relations and Management at Utica College, U.S.A. She is Executive Director of the Raymond Simon Institute for Public Relations and Journalism and former Head of the Public Relations Division of the Association for Education in Journalism and Mass Communication.

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