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CB with MindTap by Barry J. Babin

CB with MindTap

by Barry J. Babin , Eric G. Harris
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Book cover type: Paperback
  • ISBN13: 9789355738493
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cengage Learning India
  • Publisher Imprint: Cengage Learning India
  • Publication Date:
  • Pages: 452
  • Original Price: INR 1095.0
  • Language: English
  • Edition: 9th Edition
  • Item Weight: 850 grams
  • BISAC Subject(s): Marketing / General

Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris’ CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

Barry J. Babin

Dr. Babin is currently Morris Lewis Professor of Marketing and chair of marketing in the Ole Miss Business School.

 

Eric Harris

Eric Harris is a faculty member in the department of marketing at the Barney Barnett School of Business and Free Enterprise at Florida Southern College.

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