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Chancen und Risiken eines Internetauftritts für ein Unternehmen der Pharmaindustrie by Breuer, Ulrike

Chancen und Risiken eines Internetauftritts für ein Unternehmen der Pharmaindustrie

by Ulrike Breuer
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Book cover type: Paperback
  • ISBN13: 9783838606095
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 112
  • Original Price: GBP 69.9
  • Language: German
  • Edition: N/A
  • Item Weight: 155 grams
  • BISAC Subject(s): Marketing / General

Inhaltsangabe: Einleitung: "Internet" - ein Thema, das zur Zeit nicht nur an Hochschulen und Bildungseinrichtugen sondern auch in Unternehmen diskutiert wird. Mit dem Internet wurde ein weiterer Baustein der Informationsgesellschaft gelegt. In Zukunft wird der Handel mit Informationen einen wesentlichen Bestandteil der täglichen Arbeit einnehmen. Entscheidungsträger in Unternehmen haben die vielfältigen Nutzungsmöglichkeiten des Internets erkannt, immer mehr Unternehmen nutzen das Netz, um sich zu präsentieren, über Konkurrenzunternehmen zu informieren und mit Kunden und potientiellen Kunden in Kontakt zu treten. Damit der Internetauftritt erfolgreich wird, mu die Funktionsweise dieses Mediums bekannt sein. In der vorliegenden Arbeit wurden deshalb, die Chancen und Risiken des Internets als Kommunikations- und Präsentationsmediums am Beispiel eines Unternehmens der Pharmaindustrie herausgearbeitet. Die Arbeit ist ebenfalls für andere Branchen interessant. Gang der Untersuchung: Zunächst wird das Internet und seine Dienste dargestellt. Die mit dem Internet verbundenen Sicherheitsrisiken und die entsprechenden Schutzma nahmen werden anschlie end behandelt. Des weiteren wird das Internet als Marketinginstrument vorgestellt und verschiedene kommerzielle Online-Dienste als Alternative zum Internet aufgezeigt. Anschlie end werden exemplarisch einige Internetseiten von Mitbewerbern ausgewertet und die Planung des Internetauftritts von Takeda Pharma analysiert. Au erdem wird eine Befragung bei niedergelassenen Ärzten und die Interpretation der Ergebnisse dargelegt. Im Glossar werden die wichtigsten Begriffe, die im Zusammenhang mit dem Internet auftreten, kurz erläutert. Des weiteren befindet sich im Anhang ein ausführliches Literaturverzeichnis. Inhaltsverzeichnis: Inhaltsverzeichnis: InhaltsverzeichnisI DarstellungsverzeichnisIV AbkürzungsverzeichnisV 1.Einführung1 1.1Problemstellung und Zielsetzung1 1.2Aufbau der Arbeit2 2.Internet4 2.1Das Internet4 2.

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