Change Management for Marketers: Internal Transformations Made Easy

Name: Change Management for Marketers: Internal Transformations Made Easy
Brand: Thin Leaf Press
SKU: 9781953183675
Price: 1619.0 INR
Availability: InStock

by Dina L. Shapiro

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ISBN13: 9781953183675
Binding: Paperback
Subject: N/A
Publisher: Thin Leaf Press
Publisher Imprint: Thin Leaf Press
Publication Date: February 4, 2025
Pages: 220
Original Price: USD 22.99
Language: English
Edition: N/A
Item Weight: 259 grams
BISAC Subject(s): Marketing / General, Organizational Behavior, and Personal Growth / Self-Esteem

About The Book

This trailblazing book teaches marketers how to create and implement sustainable change management for marketing transformations. Shapiro shares an innovative approach with strategies, processes, tools, analogies, examples, quotes and ideas from the best-of-the-best marketers. The ideas in the book place people at the heart of a marketing transformation with topics including:

Overcoming the 70% failure rate of transformations
Revealing why marketers are uniquely qualified to lead change
Mitigating internal fears of change
Creating an emotional connection to engage colleagues
Journey mapping change management for internal employees
Actioning change management with no additional budget
Choosing the right stakeholders for your cross-discipline team
Optimizing change management to sustain marketing transformations

About The Author

Shapiro, Dina L.: - Dina Shapiro is a Change Management and Marketing speaker, trainer, and consultant. A former marketing and advertising executive, she founded Yorkville Consulting, a woman-owned business that has won over 35 industry awards. Dina has worked with over 200 clients, mostly Fortune 500 companies, to help them with change management and marketing consulting and training. She holds a master's degree from Boston University Questrom School of Business and a bachelor's degree from George Washington University. Dina lives in her beloved hometown, New York City.

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