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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

by Kate Hartley
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Current price ₹4,472.00
Original price ₹4,549.00
Original price ₹4,549.00
Original price ₹4,549.00
(-2%)
₹4,472.00
Current price ₹4,472.00

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Book cover type: Paperback
  • ISBN13: 9780749486501
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 34.99
  • Language: English
  • Edition: N/A
  • Item Weight: 363 grams
  • BISAC Subject(s): Public Relations

Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.

Kate Hartley is co-founder of Polpeo, a crisis simulation training consultancy that works with some of the biggest brands in the world. Hartley has 25 years' agency-side experience in crisis and reputation management and corporate PR. She has spoken and run workshops on the impact of social media on crisis management at international events including SXSW, The Global PR Summit, PR Week's Crisis Comms, and Social Media Today's Social Shake Up. She is a member of the CIPR and the PRCA, and sits on the PRCA's digital steering committee which is designed to shape digital best practice in the PR industry.

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