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Communicating When Your Company Is Under Siege by Marion Pinsdorf

Communicating When Your Company Is Under Siege

by Marion Pinsdorf
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Book cover type: Paperback
  • ISBN13: 9780823217847
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Fordham University Press
  • Publisher Imprint: Fordham University Press
  • Publication Date:
  • Pages: 171
  • Original Price: USD 33.0
  • Language: English
  • Edition: 3
  • Item Weight: 577 grams
  • BISAC Subject(s): Public Relations

Marion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.

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