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Communication Design and Branding: A Multidisciplinary Approach by Nuno Martins

Communication Design and Branding: A Multidisciplinary Approach

by Nuno Martins
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Book cover type: Paperback
  • ISBN13: 9783031353871
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 362
  • Original Price: EUR 159.99
  • Language: English
  • Edition: 2023
  • Item Weight: 635 grams
  • BISAC Subject(s): Marketing / General, Graphic Arts / Branding & Logo Design, and Design, Graphics & Media / General

From the Back Cover

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.


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