From the Back Cover
One of the most insightful guides to investor relations practices, now updated for the twenty-first century
New laws and regulations, engendered by the scandals of the early part of the twenty-first century, are dramatically changing corporate governance, as well as the relationships between the corporate boards affected and their investors. Evolving and sophisticated technologies have opened innovative avenues of communications between investors and those who advise them. Financial institutions serving corporations and investors must now function with updated configurations and newly revised regulatory strictures that have helped to reorganize rules of the capital markets for the better. The demands that corporations and the financial community are faced with today call for a fresh look using the improved skills and transformed traditional investor relations techniques needed to better compete in today's volatile and competitive capital markets.
In Competing for Capital, using a marketing-driven approach to investor relations in the twenty-first century, author Bruce Marcus addresses this new environment by providing readers with the information and insights they need to:
- Competitively project, to both investors and their advisors, the significant advantages of investing in a company in today's economic environment
- Realistically function in the realm of this century's laws and changing regulatory controls
- Effectively use updated techniques and trends in continuing to communicate effectively with investors and the financial community
- Understand the complicated new dynamics of today's competitive capital markets
Since Competing for Capital was first published in 1975, there is virtually no area of investor relations that hasn't changed, and the competition for investment capital has become keener. Currently, competition for an investor's dollar has become so acute, and the regulations so different, that it requires an entirely fresh view of long-standing investor relations practice. This book addresses the updates in recently passed laws and regulations, including Sarbanes-Oxley, and delineates the significant changes that have occurred over the past years within both corporations and the financial community in respect to investors and contemporary investor relations practices.
From new configurations of financial institutions and companies to the changing attitudes of, and toward, investors, Competing for Capital offers readers a contemporary view of the dynamic and vital world of investor relations, essential to better informing investors and to help corporations to better compete in the capital markets.
BRUCE W. MARCUS, a pioneer in investor relations and a consultant serving some of the nation's largest corporations, is a longtime Wiley author whose first of several bestselling books on investor relations, Competing for Capital, was published by Wiley in 1977. He is a widely published author of hundreds of articles and more than a dozen books on investor relations, ERISA, and marketing; a Connecticut-based consultant to some of the nation's largest corporations and to many professional service firms; and the editor of the internationally read newsletter, the Marcus Letter (www.marcusletter.com). As a marketing expert, he has been at the forefront of instituting fundamental changes in the art of marketing professional services, and is responsible for creating innovative marketing programs for both large international and small accounting, law, and consulting firms. He is the coauthor, most recently, of Client at the Core (Wiley). His e-mail address is marcus@marcusletter.com.
