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Comportamento del consumatore by Vettriselvan, R.

Comportamento del consumatore

by R. Vettriselvan , S. Michael
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Book cover type: Paperback
  • ISBN13: 9786207787449
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 43.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Marketing / General

Lo shopping online è il processo di acquisto di beni e servizi da commercianti che vendono su Internet grazie alla presenza del World Wide Web. I commercianti vendono quindi i loro prodotti alle persone che navigano su Internet. Il commercio elettronico ha reso la vita degli individui e dei gruppi semplice e innovativa. Il comportamento del consumatore negli acquisti online è diverso da quello dei mercati fisici, dove ha la possibilità di vedere il prodotto. Lo scopo della ricerca è stato quello di studiare il comportamento dei consumatori nei confronti dello shopping online; un caso di studio sui gadget elettronici a Blantyre. La domanda principale della tesi è come si comportano i consumatori durante gli acquisti online. Il tipo di dati utilizzati è quello primario sotto forma di questionario, il campionamento è effettuato con un campionamento non probabilistico; questa procedura di campionamento non stima la probabilità che ogni elemento della popolazione sia incluso nel campione. In questo tipo di campionamento, gli elementi del campione sono selezionati deliberatamente dal ricercatore, la cui scelta degli elementi rimane dominante. L'analisi dei dati è stata effettuata utilizzando il coefficiente di correlazione e l'analisi delle tabelle percentuali.

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