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Comportamento do consumidor by R. Vettriselvan

Comportamento do consumidor

by R. Vettriselvan , S. Michael
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Book cover type: Paperback
  • ISBN13: 9786207787456
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 43.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Marketing / General

As compras em linha são o processo de aquisição de bens e serviços a comerciantes que vendem na Internet graças à presença da World Wide Web. Os comerciantes vendem então os seus produtos a pessoas que navegam na Internet. O comércio eletrónico tornou a vida dos indivíduos e dos grupos mais simples e inovadora. O comportamento do consumidor nas compras em linha é diferente do dos mercados físicos, onde tem acesso a ver o produto. O objetivo da investigação foi estudar o comportamento do consumidor em relação às compras online; estudo de caso sobre aparelhos electrónicos em Blantyre. A principal questão de investigação da tese é como é que os consumidores se comportam quando fazem compras online. O tipo de dados utilizados são os dados primários sob a forma de um questionário. A amostragem é feita por amostragem não probabilística, este processo de amostragem não estima a probabilidade de cada item da população ser incluído na amostra. Neste tipo de amostragem, os elementos da amostra são seleccionados deliberadamente pelo investigador e a sua escolha relativamente aos elementos continua a ser dominante. Análise dos dados através do coeficiente de correlação e da análise de tabelas de percentagens.

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