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Comportamento do Consumidor - Livro Guia de Nível de Graduação

by Eshetu Tefera Bekele
Save 12% Save 12%
Current price ₹5,872.00
Original price ₹6,702.00
Original price ₹6,702.00
Original price ₹6,702.00
(-12%)
₹5,872.00
Current price ₹5,872.00

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Book cover type: Paperback
  • ISBN13: 9786209375842
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 92
  • Original Price: GBP 52.98
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): Marketing / General

Consumer Behavior - Undergraduate Level Guide Book fornece uma explora��o completa dos factores psicol�gicos, sociais e culturais que moldam as decis�es dos consumidores. Ao longo de 12 cap�tulos, os estudantes adquirem conhecimentos sobre motiva��o, perce��o, aprendizagem, influ�ncias sociais, demografia, atitudes, comportamentos digitais, preconceitos e lealdade p�s-compra. O livro tamb�m aborda a pesquisa do consumidor, segmenta��o, tend�ncias emergentes e considera��es �ticas. Escrito com clareza e rigor, equipa os alunos de licenciatura com os conhecimentos e as compet�ncias anal�ticas necess�rias para compreender, prever e influenciar o comportamento do consumidor em contextos de marketing do mundo real.

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