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Comportement Des Consommateurs by Shubha Ranjan Dutta

Comportement Des Consommateurs

by Shubha Ranjan Dutta
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Book cover type: Paperback
  • ISBN13: 9786208297312
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 188
  • Original Price: GBP 67.0
  • Language: French
  • Edition: N/A
  • Item Weight: 282 grams
  • BISAC Subject(s): Marketing / General

J'ai l'immense plaisir de présenter à mes chers lecteurs la première édition du livre "Consumer Behavior". Je suis heureux qu'une version anglaise du sujet soit maintenant prête pour eux et pour d'autres qui suivent des livres écrits en anglais au cours de leurs études, après avoir reçu des demandes de lecteurs pour la version anglaise du livre. Ce livre a été conçu conformément au programme du baccalauréat en commerce de l'université de Calcutta et d'autres universités du Bengale. L'Université de Calcutta, par un arrêté publié en juillet 2023, a notifié un programme semestriel de quatre ans (Hons. et Hons. avec recherche) ou de trois ans (pluridisciplinaire) pour les études supérieures, tel qu'applicable dans le cadre du CCF 2022, qui sera suivi ultérieurement, c'est-à-dire à partir de la session académique 2023-24. Ce livre "Consumer Behavior" a été écrit dans un langage lucide, l'approche est très simple de sorte que les étudiants peuvent digérer le sujet facilement. En l'absence de programmes d'études d'autres universités d'État, ce livre a été conçu pour répondre aux besoins des étudiants du BBA, en plus du B. Com, après avoir fait d'énormes efforts pour rendre ce livre convivial pour les étudiants.

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