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Compreender e influenciar o comportamento dos consumidores by Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua

Compreender e influenciar o comportamento dos consumidores

by Malongo Mpidi Gabriel , Matusu Zau Florent , Mbi Mbambi Montana Joshua
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Book cover type: Paperback
  • ISBN13: 9786209336140
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 80
  • Original Price: GBP 52.98
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Marketing / General

Num contexto em que a tecnologia digital redefine os h�bitos de compra, este livro oferece uma leitura clara e actualizada do comportamento do consumidor moderno. Com uma abordagem simultaneamente cient�fica e pr�tica, o autor explora os mecanismos psicol�gicos, sociol�gicos e tecnol�gicos que orientam as decis�es de compra. Rico em casos pr�ticos e exemplos concretos, este guia mostra como as empresas podem compreender, antecipar e influenciar as escolhas dos consumidores utilizando ferramentas digitais: dados comportamentais, redes sociais, intelig�ncia artificial e estrat�gias de envolvimento. Verdadeiro manual de aprendizagem e de a��o, este livro destina-se a estudantes, professores, investigadores e profissionais de marketing que pretendam dominar a nova l�gica de mercado e adaptar as suas estrat�gias ao comportamento dos consumidores conectados.

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