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Conceptualising the Consumer: Thinking Beyond the Extended and Distributed 'Self' by Mark Tadajewski

Conceptualising the Consumer: Thinking Beyond the Extended and Distributed 'Self'

by Mark Tadajewski
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Book cover type: Hardcover
  • ISBN13: 9781041275374
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 134
  • Original Price: GBP 155.0
  • Language: English
  • Edition: 1
  • Item Weight: 431 grams
  • BISAC Subject(s): Marketing / Research

This book reimagines what it means to craft a self in contemporary life. The contributions present the self as dynamic, relational and politically charged. They call for a more critical and ethically engaged approach to grasp how identities are formed within the intertwined systems of consumption, technology and power.

Mark Tadajewski is Honorary Visiting Professor of Marketing at University of York, Royal Holloway University of London, and The Open University. He is Editor-In-Chief of the Journal of Marketing Management. A distinguished marketing historian, his research explores the political, economic, and social contexts that shaped marketing's development. His groundbreaking work reveals marketing's surprising connections to psychical research, telepathy, and spiritualism, challenging conventional narratives about the discipline's origins.

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