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Conference Proceedings Trends in Business Communication 2020 by Peter Schneckenleitner

Conference Proceedings Trends in Business Communication 2020

by Peter Schneckenleitner
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Book cover type: Paperback
  • ISBN13: 9783658336417
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 191
  • Original Price: EUR 119.99
  • Language: English
  • Edition: 2021
  • Item Weight: 268 grams
  • BISAC Subject(s): Marketing / General, Management, and Strategic Planning

From the Back Cover
The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.Editors​The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketing

The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketin

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