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Consapevolezza dei consumatori riguardo al marketing verde e effetto sul comportamento d'acquisto by Irfan Manzoor

Consapevolezza dei consumatori riguardo al marketing verde e effetto sul comportamento d'acquisto

by Irfan Manzoor
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Book cover type: Paperback
  • ISBN13: 9786209268328
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 64
  • Original Price: GBP 34.71
  • Language: Italian
  • Edition: N/A
  • Item Weight: 100 grams
  • BISAC Subject(s): Marketing / General

Lo scopo di questa ricerca era quello di esaminare attentamente lo studio espressivo sull'effetto del marketing verde sul modello di acquisto dei consumatori. In questo esame ho cercato di considerare gli effetti degli acquisti verdi e del consumismo verde che non sono stati ampiamente discussi in modo pi� semplice. L'ecologia e le misure rispettose dell'ambiente sono importanti per la responsabilit� umana di imparare e comprendere bene. Ho quindi scelto questo specifico ambito che potrebbe aiutare l'ulteriore ricerca e la generazione di nuove idee in questo campo, che svolgeranno un ruolo positivo per le organizzazioni future. Nella nuova era, i cambiamenti radicali negli stili di vita delle persone e la grande rivoluzione avvenuta a causa del cambiamento tecnologico modificano lo stile di vita dei consumatori, il loro processo decisionale e il loro comportamento di acquisto. Cambiano la mentalit� delle persone nei confronti del benessere della societ�. Pertanto, lo scopo di questo studio era quello di individuare i fattori determinanti delle intenzioni di acquisto ecologico dei consumatori, con particolare attenzione al fatto che il prezzo e la qualit� percepiti di un prodotto ecologico influenzano le decisioni e le scelte dei consumatori e in che modo.

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