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Consumer Behavior by Dominique Xardel

Consumer Behavior

by Dominique Xardel , Dominique Xardel , M.S. Raju
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Book cover type: Paperback
  • ISBN13: 9788125915324
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vikas Publishing House Pvt. Ltd
  • Publisher Imprint: Vikas Publishing House Pvt. Ltd
  • Publication Date:
  • Pages: 368
  • Original Price: INR 550.0
  • Language: English
  • Edition: N/A
  • Item Weight: 523 grams
  • BISAC Subject(s): Marketing / Research

This book offers a comprehensive coverage of the sciences of Consumer Behavior for the students in business schools. This is the first book on Consumer Behavior focused on Asia – India in particular, that is specially designed to be a textbook for teaching undergraduate and postgraduate classes in the Marketing Specially. While covering all the conventional areas of Consumer Behavior, the book introduces several special new areas to equip the teacher as well as the student to be contemporary and state-ofart in using Information Technology, Internet, Digital Marketing, Rural Marketing and Consumer Relations Management. The chapters in the book have been developed on progressive learning platforms that will make the process of learning easier as well as logical. The text is supplemented with real life case studies. Solutions of these cases will test the skills acquired by students at different stages.

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