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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

by Marieke de Mooij
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Current price ₹15,463.00
Original price ₹22,090.00
Original price ₹22,090.00
Original price ₹22,090.00
(-30%)
₹15,463.00
Current price ₹15,463.00

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Book cover type: Hardcover
  • ISBN13: 9781544318158
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 472
  • Original Price: GBP 177.0
  • Language: English
  • Edition: N/A
  • Item Weight: 998 grams
  • BISAC Subject(s): International / Marketing, Consumer Behavior, and Advertising & Promotion

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.

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