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Consumer Behavior-Undergraduate Level Guide Book by Eshetu Tefera Bekele

Consumer Behavior-Undergraduate Level Guide Book

by Eshetu Tefera Bekele
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Book cover type: Paperback
  • ISBN13: 9786209138331
  • Binding: Paperback
  • Subject: N/A
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 92
  • Original Price: GBP 52.98
  • Language: English
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): Marketing / General

Consumer Behavior - Undergraduate Level Guide Book provides a thorough exploration of the psychological, social, and cultural factors that shape consumer decisions. Across 12 chapters, students gain insights into motivation, perception, learning, social influences, demographics, attitudes, digital behaviors, biases, and post-purchase loyalty. The book also addresses consumer research, segmentation, emerging trends, and ethical considerations. Written with clarity and rigor, it equips undergraduates with the knowledge and analytical skills needed to understand, predict, and influence consumer behavior in real-world marketing contexts.

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