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Consumer Behavior: Understanding Consumers- Designing Marketing Activities

by Stefan Hoffmann , Payam Akbar
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₹5,719.00
Original price ₹5,719.00
Original price ₹5,719.00
₹5,719.00
Current price ₹5,719.00

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Book cover type: Paperback
  • ISBN13: 9783658394776
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 200
  • Original Price: GBP 39.99
  • Language: English
  • Edition: N/A
  • Item Weight: 327 grams
  • BISAC Subject(s): Marketing / Research

Consumers and behaviour

Consumer Behavior Research

Motivation

Emotion

Cognition

Setting

Decision

Interindividual differences

Social environment

Physical environment

Media environment

Changing consumer behaviour

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