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Consumer Behaviour: A European Perspective by Gerrit Antonides

Consumer Behaviour: A European Perspective

by Gerrit Antonides
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Book cover type: Paperback
  • ISBN13: 9780471975137
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 642
  • Original Price: GBP 58.95
  • Language: English
  • Edition: N/A
  • Item Weight: 1080 grams
  • BISAC Subject(s): Consumer Behavior and Marketing / Research

Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:
* financial behaviour

* welfare, wellbeing and property

* families and household production

* consumption and the environment

* shopping behaviour.
The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products.

Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication, and Director of the research institute Erasm at the Rotterdam School of Management, Erasmus University Rotterdam.

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