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Consumer Behaviour Analysis: Critical Perspectives on Business and Management

by Foxall Gordon
Sold out
Current price ₹81,868.00
Original price ₹125,950.00
Original price ₹125,950.00
Original price ₹125,950.00
(-35%)
₹81,868.00
Current price ₹81,868.00

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Book cover type: Hardcover
  • ISBN13: 9780415196420
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Taylor & Francis Ltd
  • Publication Date:
  • Pages: 1416
  • Original Price: GBP 1000.0
  • Language: English
  • Edition: N/A
  • Item Weight: 2780 grams
  • BISAC Subject(s): Marketing / General

This set reprints key writings on different aspects of consumer psychology, encompassing both theoretical and empirical work. New introductions guide the reader through the material and place the scholarship in context.

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