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Consumer Behaviour: Applications in Marketing by Robert East

Consumer Behaviour: Applications in Marketing

by Robert East
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Book cover type: Hardcover
  • ISBN13: 9781529730845
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 376
  • Original Price: GBP 165.0
  • Language: English
  • Edition: N/A
  • Item Weight: 858 grams
  • BISAC Subject(s): Marketing / Research

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

East, Robert: - Robert East is emeritus professor at Kingston Business School, Kingston University London and adjunct professor at the Ehrenberg-Bass Institute of the University of South Australia. He trained as a social psychologist and is a postgraduate of London Business School. His research has mainly focused on word-of-mouth patterns where his new evidence has shown that some widely-held beliefs are mistaken. As a teacher of consumer behaviour, he has been keen to deliver knowledge that is useful to students while not over simplifying the subject.

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