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Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide by Gordon R. Foxall

Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide

by Gordon R. Foxall
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Book cover type: Paperback
  • ISBN13: 9781138832398
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 212
  • Original Price: GBP 52.99
  • Language: English
  • Edition: N/A
  • Item Weight: 250 grams
  • BISAC Subject(s): Consumer Behavior, Marketing / Research, and Social Psychology

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

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