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Consumer Insights - Love them and leverage them: ... und Ihre Marketingaktivitäten werden effektiver by Schoen, Mel

Consumer Insights - Love them and leverage them: ... und Ihre Marketingaktivitäten werden effektiver

by Mel Schoen
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Book cover type: Paperback
  • ISBN13: 9783833451829
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bod - Books on Demand
  • Publisher Imprint: Bod - Books on Demand
  • Publication Date:
  • Pages: 128
  • Original Price: GBP 11.5
  • Language: English
  • Edition: N/A
  • Item Weight: 146 grams
  • BISAC Subject(s): Marketing / General

Durch den konsequenten Einsatz von Consumer Insights ist es m glich, die Effektivit t von Markenkommunikation, Neuproduktentwicklung, Packaging und anderen Marketing-Mix-Elementen deutlich zu steigern. Der Autor, Mel Schoen, nutzt seine langj hrige Markenerfahrung, um die Arbeit mit Consumer Insights aus unterschiedlichen Perspektiven darzustellen. Von seinen Ideen und Anregungen - manche davon berraschend - k nnen fast alle Marken profitieren. Geschrieben in verst ndlichem Englisch, ist das Buch haupts chlich f r den deutschen Markt bestimmt - dort, wo der Autor seit vielen Jahren lebt. Take a ruthless approach to leveraging Consumer Insights and it is possible to increase dramatically the effectiveness of brand communication, packaging, new product development and most other elements of the Marketing Mix. Approaching the subject from various angles, Mel Schoen draws on his experience of working with brands and brand owners for many years. His ideas and suggestions - some of them quite unexpected - can be applied profitably to most products and services. Written in straightforward English, the book is intended mainly for the German marketplace where the author has worked for many years. Currently, Mel Schoen is the owner of Insight Driven Brand Consulting & Communication GmbH in Hamburg.

Mel Schoen ist seit 25 Jahren in internationalen Werbeagenturen als Berater und Stratege tätig, unter anderem als General Manager von TBWA, FCB Wilkens und McCann Erickson - alle in Hamburg. In dieser Zeit arbeitete er für mehr als 50 führende nationale und internationale Marken.

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