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Consumer-Led Food Product Development by Hal MacFie

Consumer-Led Food Product Development

by Hal MacFie
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Book cover type: Hardcover
  • ISBN13: 9781845690724
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Woodhead Publishing
  • Publisher Imprint: Woodhead Publishing
  • Publication Date:
  • Pages: 624
  • Original Price: USD 325.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1048 grams
  • BISAC Subject(s): Food Science / General and Industries / Food Industry

Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area.

Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers' food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods.

Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry.

MacFie, Hal: - Dr Hal MacFie is an independent food consultant, visiting Professor at the University of Reading and editor of the journal Food Quality and Preference. He is widely respected for his work in sensory and consumer science.

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