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Consumer Psychology: Theories & Applications by Hazel Huang

Consumer Psychology: Theories & Applications

by Hazel Huang
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₹9,785.00
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₹9,785.00
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Book cover type: Hardcover
  • ISBN13: 9781473906976
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 376
  • Original Price: GBP 112.0
  • Language: English
  • Edition: N/A
  • Item Weight: 853 grams
  • BISAC Subject(s): Marketing / General, Industrial & Organizational Psychology, and Consumer Behavior

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

Huang, Hazel: -

Hazel Huang is an Assistant Professor in Marketing at Durham University Business School, England. Coming from Taiwan, she holds a PhD degree from Warwick University, and is a Chartered Marketer at the Chartered Institute of Marketing. Her research interests lie in consumer behaviour, in particular, symbolic consumption, and she specialises in quantitative methods. She has presented her work at prestige international conferences, such as ACR, SCP, and EMAC, and has published in Psychology & Marketing, Computers in Human Behaviour, and Journal of Consumer Behaviour. Before embarking her academic career, she had worked in industry for approximately ten years. She started her career as a junior buyer at FIC (once the world's largest mother board supplier), and later on moved to the roles of sales, branding, and marketing. Her experiences in the real world crossed various industries, including IT(Acer), retailing (Carrefour), and FMCG (J&J).

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