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Consumer Research: Introspective Essays on the Study of Consumption

by Morris B. Holbrook
Save 30% Save 30%
Current price ₹7,215.00
Original price ₹10,307.00
Original price ₹10,307.00
Original price ₹10,307.00
(-30%)
₹7,215.00
Current price ₹7,215.00

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Book cover type: Paperback
  • ISBN13: 9780803972971
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 432
  • Original Price: USD 116.0
  • Language: English
  • Edition: N/A
  • Item Weight: 631 grams
  • BISAC Subject(s): Marketing / Research

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

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