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Consumer Research Methods in Food Science

by Carlos Gómez-Corona
Save 35% Save 35%
Current price ₹16,159.00
Original price ₹24,859.00
Original price ₹24,859.00
Original price ₹24,859.00
(-35%)
₹16,159.00
Current price ₹16,159.00

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Book cover type: Hardcover
  • ISBN13: 9781071629994
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Humana
  • Publication Date:
  • Pages: 472
  • Original Price: EUR 219.99
  • Language: English
  • Edition: 2023
  • Item Weight: 1053 grams
  • BISAC Subject(s): Food Science / General

From the Back Cover

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.

Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.


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