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Consumers, Policy and the Environment: A Tribute to Folke Ölander

by Klaus Günter Grunert
Save 35% Save 35%
Current price ₹11,017.00
Original price ₹16,949.00
Original price ₹16,949.00
Original price ₹16,949.00
(-35%)
₹11,017.00
Current price ₹11,017.00

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Book cover type: Hardcover
  • ISBN13: 9780387250038
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 367
  • Original Price: EUR 149.99
  • Language: English
  • Edition: 2005
  • Item Weight: 726 grams
  • BISAC Subject(s): Business Law, Marketing / General, and Economics / General

From the Back Cover

The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, sound business ethics, and fair working conditions. Understanding consumers -- the way they buy products, the way they relate to questions of environmental importance, and the way they participate in public policy formulation processes -is of vital importance to modern society. In this book, eminent researchers examine contemporary issues related to the field of consumers, policy, and the environment.

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