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Contemporary Marketing by George El-Rahbani

Contemporary Marketing

by George El-Rahbani
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Book cover type: Paperback
  • ISBN13: 9786208441883
  • Binding: Paperback
  • Subject: N/A
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 88
  • Original Price: GBP 23.4
  • Language: English
  • Edition: N/A
  • Item Weight: 127 grams
  • BISAC Subject(s): Marketing / General

This book serves as both a compass and a canvas for marketers navigating the dynamic terrain of today's consumer-driven marketplace. It reflects the convergence of technology, culture, and strategy, highlighting how brands must adapt and evolve to survive in an era characterized by rapid change and heightened consumer expectations.As you delve into these pages, you will discover the driving forces behind contemporary marketing practices data analytics, social media influence, emotional branding, and sustainability.

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