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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

by Rajagopal
Save 35% Save 35%
Current price ₹12,009.00
Original price ₹18,475.00
Original price ₹18,475.00
Original price ₹18,475.00
(-35%)
₹12,009.00
Current price ₹12,009.00

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Book cover type: Hardcover
  • ISBN13: 9783031959202
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 470
  • Original Price: EUR 163.49
  • Language: English
  • Edition: 2nd Edition
  • Item Weight: 644 grams
  • BISAC Subject(s): Marketing / General

Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, at Mexico City Campus and Visiting Professor at Boston University, Boston, Massachusetts since 2013.

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