Corporate Blogging. Unternehmenskommunikation im Web 2.0

Name: Corporate Blogging. Unternehmenskommunikation im Web 2.0
Brand: Atlantic Books
SKU: 9783668028579
Price: 2141.0 INR
Availability: InStock

by Karin Bergmann

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ISBN13: 9783668028579
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: September 4, 2015
Pages: 32
Original Price: USD 25.5
Language: German
Edition: N/A
Item Weight: 55 grams
BISAC Subject(s): Marketing / General

About The Book

Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Unternehmenskommunikation, Note: 1, Alpen-Adria-Universität Klagenfurt (Medien- und Kommunikationswissenschaften), Veranstaltung: Weblogs als moderne Tagebücher, Sprache: Deutsch, Abstract: Mit Hilfe von Blogs ist es einfacher, im Internet Aufmerksamkeit zu generieren. Denn sie sind unkompliziert zu erstellen sowie zu verwalten und obendrein sind sie relativ kostengünstig. Nicht nur private Personen haben die Vorteile des Weblogs entdeckt, sondern auch Unternehmen nutzen Weblogs, um Informationen zu teilen. Corporate Blogs sind eine Möglichkeit für Unternehmen, um im globalen Internet präsent zu sein, ohne enorme Kosten zu tragen und ohne speziellen fachlichen Kenntnissen zu besitzen. Zu Beginn meiner Arbeit wird der Begriff Weblog erläutert, um einen Überblick über die Thematik zu bekommen. Des Weiteren wird die Entstehung des Weblogs, der Aufbau sowie die Komponenten eines Blog und die Weblogarten näher beleuchtet. Im nächsten Kapital wird auf den Spezialfall Corporate Blog eingegangen, wobei hier eine Aufteilung unter Autoren beziehungsweise Autorinnen und unter den diversen Corporate Blog-Typen vollzogen wird. Dann folgen die Ziele sowie die Potentiale und Risiken von dieser Art des Bloggens. Im empirischen Teil meiner Arbeit betrachte ich den Corporate Blog von Ja! Natürlich Blog und untersuche sie auf folgende Aspekte: Aufbau, Themen, Autoren und Autorinnen, Kommentarfunktion, Social-Media-Vernetzung. Im Fazit werden alle Standpunkte der Arbeit noch einmal zusammengefasst sowie ein Resümee über die Analyse des Corporate Blogs gezogen.

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